Getting found
- A page for each service or product category, with the service and location in the page title, for example “Car hire in Dar es Salaam”.
- Google Search Console set up and a sitemap submitted, so Google knows your pages exist.
- A Google Business Profile that links to your website, with the same name, address and phone number.
Making a good first impression
- Fast loading on a phone. Aim for pages that appear in two to three seconds on mobile data. Compress images and use good hosting.
- Real photos of your products, premises and team. Stock photos make a business look less real.
- Clear words on the first screen: what you do, where, and for whom.
Turning visitors into customers
- WhatsApp and call buttons on every page, so visitors can reach you in one tap.
- Prices or “from” prices where possible, or a clear way to request a quote.
- Mobile money payments if you sell online: M-Pesa, Mixx by Yas and Airtel Money as well as cards.
- Proof: reviews, client logos, case studies and photos of completed work.
Keeping it safe
- SSL (https) and protection against bots and attacks, for example through Cloudflare.
- Regular backups and updates, so a problem never means losing your website.
If your current website is missing more than three of these, it is likely costing you customers. We are happy to review it and tell you what to fix first.
Frequently asked questions
What pages should a business website have?
At minimum: a home page, a page for each main service or product category, an about page, a contact page with WhatsApp, phone and map, and pages with proof such as reviews or case studies.
How fast should my website load?
Aim for two to three seconds on a phone using mobile data. Faster is better for both visitors and Google.
Does my website need a WhatsApp button?
In Tanzania, yes. Many customers prefer to ask a question on WhatsApp before they buy.
Need a website? Velocity Digital builds websites and online stores for Tanzanian businesses from Dar es Salaam. Message us on WhatsApp or call +255 675 140 585.